Privacy Policy

1. Information We Collect

We collect information you provide directly to us, including:

2. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our services
• Process and display property and business listings
• Connect users with service providers through our lead generation system
• Share lead inquiries with relevant service providers in our directory
• Process pay-per-lead transactions for service provider lead unlocks
• Match leads with service providers based on service type compatibility and geographic coverage
• Process business claim requests and verify ownership
• Calculate and maintain quality scores for users and listings to ensure platform quality
• Deliver targeted advertising based on geographic location and category interest
• Process payments for premium services, subscriptions, lead unlocks, and advertising
• Send promotional communications (with your consent)
• Respond to your comments, questions, and requests
• Monitor and analyze trends, usage, and activities
• Moderate uploaded images and content for policy compliance using automated analysis
• Analyze inquiry content for spam, fraud, and risk assessment
• Implement inquiry delivery timing based on risk assessment
• Detect, investigate, and prevent fraudulent transactions and abuse
• Improve our matching algorithms and user experience

3. Lead Generation and Service Provider Matching

When you submit a lead form or service request, please be aware that:

• Your contact information and service request details will be shared with one or more service providers in our directory who match your needs
• Service providers may contact you directly via phone, email, or text message
• We do not control how service providers use or store your information after receiving it
• You may receive communications from multiple providers based on a single inquiry
• Lead information may be used by us to improve our matching and service quality

By submitting a lead form, you consent to having your information shared with relevant service providers and to receiving communications from them regarding your inquiry.

4. Information Sharing

We may share your information in the following situations:

• With Service Providers: When you submit lead forms, we share your information with relevant businesses in our directory who have purchased lead access
• Property Inquiries: When you inquire about a property, your contact information is shared with the seller/landlord
• With Lender Partners: Property listing data may be shared with lender partners via API integration for listing management
• With Your Consent: When you explicitly authorize sharing
• Service Partners: With vendors who assist in our operations (payment processors, hosting, analytics)
• Advertisers: Anonymized, aggregated analytics about ad performance (no personal information)
• Quality Metrics: Anonymized quality data may be used to improve platform integrity
• Legal Obligations: To comply with laws, regulations, or legal requests
• Protection: To protect our rights, prevent fraud, and ensure safety
• Business Transfers: In connection with a merger, acquisition, or sale of assets

We do not sell your personal information to third parties for their marketing purposes.

5. Advertising

Our platform displays advertisements from businesses in our directory. Regarding advertising:

• Ads may be targeted based on your geographic location (state, city) and browsing context
• We track advertising impressions and clicks to measure campaign performance
• Advertisers receive aggregated, anonymized performance data (impressions, clicks, engagement rates)
• We do not share your personal information with advertisers for targeting purposes
• Session identifiers may be used to prevent duplicate impression counting
• Creative assets (images, headlines, descriptions) submitted by advertisers are stored and displayed
• Category exclusivity allows advertisers to be the sole provider in their category for specific geographic areas

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. This includes encryption of sensitive data, secure payment processing through third-party providers, and regular security assessments. However, no method of transmission over the Internet or electronic storage is 100% secure.

7. Data Retention

We retain your information for as long as your account is active or as needed to provide services. Specific retention periods include:

• Lead Data: Available for unlock for a specified period, then archived for record-keeping
• Featured Content: Gallery images and social links retained for a grace period after subscription ends, then permanently deleted
• Quality Scores: Continuously updated and retained for the lifetime of the account
• Advertising Creatives: Retained for campaign duration plus a retention period
• Account Information: Retained while account is active, subject to deletion requests

You may request deletion of your account and associated data, subject to our legal and business retention requirements.

8. Automated Decision Making

We use automated systems to help maintain platform quality and security:

• Content Risk Scoring: Automated analysis of inquiry messages for spam and fraud indicators
• Quality Score Calculation: Automated scoring based on account verification, payment history, and content quality
• Inquiry Delivery Timing: Automated delays for inquiries from lower-quality sources to protect sellers from spam
• Image Moderation: Automated analysis of uploaded images for policy compliance
• Duplicate Detection: Automated identification of potentially duplicate property listings

These automated decisions may affect visibility, delivery timing, or access to certain features. If you believe an automated decision has been made incorrectly, you may contact us to request a human review using our contact form.

9. Cookies and Tracking

We use cookies and similar tracking technologies to collect information about your browsing activities, remember your preferences, and analyze platform usage. This includes session cookies, preference cookies, and analytics cookies. You can control cookies through your browser settings. Some features of our service may not function properly if cookies are disabled.

10. Your Rights

Depending on your location, you may have the following rights:

• Access and receive a copy of your personal data
• Request correction of inaccurate data
• Request deletion of your personal data
• Object to or restrict processing of your data
• Data portability
• Withdraw consent at any time
• Opt out of marketing communications
• Request information about data sharing with third parties
• Contest automated decisions affecting your account

To exercise these rights, please contact us using our contact form.

11. California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect and how it is used, the right to delete your personal information, and the right to opt out of the sale of personal information. We do not sell personal information as defined by the CCPA.

12. Children's Privacy

Our services are not directed to children under 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately, and we will take steps to delete such information.

13. Third-Party Links and Services

Our platform may contain links to third-party websites, including service provider websites and social media platforms. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.

14. Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date. For significant changes, we may also notify you via email.

15. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please use our contact form and select "General Inquiry" as the subject. We will respond to privacy-related inquiries within 30 days.